Finest Natural Materials


Don't let the creaminess fool ya. Our natural latex rubber is made from the milk of the Hevea Brasiliensis (rubber tree), so some folks think it will be too soft (like milk). Actually, natural rubber is harder than synthetic latex and the strongest, most durable component you can use inside a mattress. Once the rubber tree milk sap is harvested and baked, this solid, thick core can last for decades offering you support and comfort -WITHOUT the chemicals.

NATURAL LATEX: We source our natural latex direct from the beautiful island of Sri Lanka where you’ll find the highest quality rubber in the world. Our pure natural latex uses NO fillers or synthetic blends and is also available with the Global Organic Latex Standard (GOLS-certified).

DID YOU KNOW... Grade A 100% natural latex comes from the milk of rubber tree.

SUPERIOR MATTRESS MATERIAL In 1931, the world’s first latex mattress was made. The features of not having to be flipped, staying fresh, responsive, supportive and keeping its shape made the mattress a huge success.

PROVEN TO PROVIDE HEALTHIER SLEEP The year 1954, latex foam is proven to contain exceptionally high anti-bacterial properties by Dr. Theo Lammers from the Institute of Hygiene Gutenburg University, making it the hygienic ideal for mattresses, superior to all other materials: unsurpassed in comfort and support, exceptional durability, stays cool, and is the healthiest choice due to its high anti-bacterial and allergy-free properties.

IDEAL FOR ASTHMA AND RESPIRATORY DISORDERS Further work in 1956 by Drs Fuchs & Gronemeyer at the Asthma Clinic, concluded, “the advantages of latex foam mattresses have been outlined by health and surgical authorities and the bacteriostatic (capable of killing bacteria), as well as fungus and mite resistant properties of latex material found by Lammers is confirmed.” Throughout the decades, the cost of this premium material made it more expensive for manufacturers to produce and consumers often didn’t want to buy this higher priced option, thus latex mattresses were soon overshadowed by beds made with synthetic batting and petroleum foams placed over innerspring coils.

BOUNCING BACK In 1991, our flagship mail order catalog, Tomorrow’s World, was one of the first companies to offer a selection of natural latex mattresses made with organic cotton and wool. Consumers are beginning to understand the value equation of their purchases and realize that investing in a quality latex mattress will pay for itself many times over the lifetime of use it provides.

DECEPTIONS The popularity of latex mattresses comes with a price to consumer research. Many “so called” latex mattresses often only contain a small layer surrounded by foam and/or coils. Some “natural” latex really only contains a percentage of natural. Even materials such as “organic cotton” are being advertised on certain mattresses when in fact the fabric is blended with synthetic polyester. In this era of popularity for latex mattresses it’s imperative for the consumer to do thorough research so they can be 100% sure they are getting the product they think they are purchasing.

HOW OUR NATURAL LATEX RUBBER IS MADE Rubber tapping is the process by which rubber is harvested. An incision is made in the bark of a rubber tree, which cuts through the bark so the latex drips into a collecting cup. The work is done at night or in the early morning before the day’s temperature rises, so the latex will drip longer before coagulating and sealing the cut. Rubber tapping does not hurt the trees and it’s a great way for the indigenous people to make a living using their natural resources.

Each rubber tree weeps about one tablespoon of latex daily and a Queen size 6” core needs the daily output of 2500 trees, spread over 12 acres of rubber plantation, providing a living to eight rubber tappers. Interestingly, these rubber trees account for the removal of 143 metric tons of carbon dioxide from the environment every year.

Natural latex rubber is proven to be the very best component used for mattress support, comfort, durability, as well as offering a healthier sleeping environment. It’s naturally dust mite resistant; it’s breathable so you don’t sleep hot; it’s resiliency is known to last for decades; it’s responsive support offers comfort and proper alignment.

Our natural latex is made from 100% natural rubber direct from the beautiful island of Sri Lanka, known for the finest rubber plantations in the world. No synthetic latex. No poly foams. No fillers. No lies.



PURE WOOL: We specifically use a small amount of wool quilting in our covers so you can get close to the comfort of our latex yet still receive the wonderful benefits of wool. Combined with our soft organic cotton, both fibers naturally BREATHE - just like we do - to resonate with your body and provide the best regulation during sleep.

DID YOU KNOW... We pass the “Open Flame Federal Regulation” on our mattresses using only wool, no chemicals necessary.

TEMPERATURE REGULATING AND HELPS KEEPS YOU DRY Wool provides a temperature controlled sleep environment that’s perfect for your body. No matter the season, wool is able to maintain the perfect body temperature. In the winter wool produces warmth without overheating and has the ability to keep you comfortable and in the summer you don’t overheat because of its moisture wicking process.

The average sleeper looses a pint of moisture every night and wool is able to absorb this moisture without feeling damp. The cells of wool fibers are able to quickly and efficiently absorb and evaporate moisture. Due to the natural crinkled structure, wool has an enormous capacity to store air. This property allows your skin to breathe as you sleep surrounded by natural, dry warmth – without the clammy feeling associated with synthetic materials. You’ll wake up well rested and refreshed. It’s the perfect ingredient for your mattress and comforter.

CALMS THE HEART FOR DEEPER SLEEP Studies show that the heart rate is significantly lower when sleeping with wool. Feathers, down, polyester and other synthetic fibers had no effect on (and sometimes increased) the sleeper’s heart rate. A lowered heart rate induces a deep, relaxed sleep.

NO DUST-MITES, MOLD OR MILDEW People with allergies are able to use wool products because it is resistant to bacteria, mold and mildew which can trigger allergic reactions. Wool is also dust-mite resistant because it evaporates moisture rapidly and dust-mites can’t thrive in a dry environment. Our wool is not chemically acid-washed, and it’s also completely covered in organic cotton, so even people with wool allergies can enjoy sleeping with a CozyPure® mattress and comforter.

NATURALLY FLAME RESISTANT Using ONLY WOOL we passed Federal Regulation PART 1633 – Standard for the Flammability (Open Flame) of Mattresses – so we don’t need to add any FR barrier or chemicals.

Because healthy bedding materials are becoming more popular, many manufacturers are now adding wool as a marketing tool – but that doesn’t mean the wool is the actual fire barrier. In most cases you’ll find they add wool under the fire barrier just so they can “claim wool” simply to sell their mattress.


ORGANIC COTTON: Our exclusively-designed organic cotton fabric is featured on all our mattresses. This luxurious matelasse stretch knit fabric MOVES with your body and the natural latex mattress. Our organic cotton fabric enhances the natural latex underneath, so you receive all the benefits of a CozyPure sleep.

DID YOU KNOW... Conventionally grown cotton uses more chemical insecticides than any other agricultural crop.

Most consumers are unaware of the abundant textiles available to manufacture “green goods” and the opportunity to market products deceptively, otherwise known as “greenwashing”. A perfect example is mattress ticking, the fabric used on the outside of a mattress.

Many mattresses offered today are marketed with “organic cotton” or “bamboo” fabric, however they neglect to tell you the content breakdown.

Mattress knits are comprised of three components: the face (top side), the fill (inside), the back (bottom). The majority of “organic cotton” knits feature organic cotton only on the top side. That is, the inside and bottom of the knit is made from polyester. These fabrics are advertised misleadingly to the consumer as “organic cotton” even though only 33% of the fabric is really organic.

CozyPure® never uses polyester blends in our fabrics. Adding synthetics would defeat our purpose of creating a natural sleep system that breathes. Man-made synthetic materials can trap heat and moisture which won’t allow breathability of the fabric. We also don’t process our organic cotton with chemical finishes such as formaldehyde, which is often used on wrinkle-resistant sheets.



KAPOK FIBER: Very light, buoyant and resistant to water, also known as silk-cotton because it feels similar to down but is naturally hypo-allergenic. Harvesting the fiber from the Kapok Tree is labor-intensive but well worth the soft and fluffy comfort it provides in our pillows.

DID YOU KNOW... Kapok was the original filling material in life preservers, as well as vintage teddy bears.

BUCKWHEAT HULLS: The hard outer shell hulls that house the seeds of buckwheat grain are strong, aromatic and do not retain or reflect heat, making them an ideal allergy-free alternative to feather or synthetic fiber pillows. Natural, hypo-allergenic, dust-mite resistant.

DID YOU KNOW... Buckwheat flour is a suitable alternative to wheat for people with coeliac disease or gluten intolerance because it is gluten-free.



EcoSmart Organic Certificates